Housing with Impact: G2M’s ESG Performance at a Glance

Delivering Long-Term Value Through Purpose-Led Investment in the UK’s Private Rental Sector

With increasing institutional focus on the residential sector, the demand for sustainable, resilient, and socially responsible housing portfolios continues to grow. At G2M Group, our 2024/25 Environmental, Social, and Governance (ESG) Report reflects not only the maturity of our operating model but a resolute focus on long-term value creation through financial performance, environmental impact, and social responsibility.

This year’s report underscores how we are embedding ESG considerations across our business lifecycle to enhance returns, manage risk, and deliver on our core mission: building a sustainable organisation that delivers secure, high-quality, and future-ready rental housing. From strategic asset management to energy upgrades, resident wellbeing, and governance reform, we are positioning our portfolio, and our partners, for a future of scalable, impact-led growth.

Investing Through a Clearer Lens of Sustainability

In a dynamic and evolving policy environment, where measures like the Renters’ Rights Bill, EPC reform, and the UK’s Net Zero commitments are reshaping the landscape, G2M sees opportunity, not uncertainty. Our proactive positioning allows us to respond to these developments with clarity and confidence, supporting long-term operational resilience and strategic alignment. We’ve refined our ESG priorities with greater precision, enhanced the quality and scope of our data, and doubled down on impact-led execution. Our operations are now more aligned than ever with long-term national ambitions – creating a model built for sustainable growth, regulatory alignment, and scalable investment.

Our environmental strategy is firmly rooted in action, evidenced by our transition to renewable energy contracts, expanded retrofit funding, reduced operational emissions, and improved energy ratings across our portfolio. We surpassed 50% EPC C compliance, positioning our stock above the current national average and reducing long-term regulatory exposure. Leveraging £377,750 in ECO4 funding, our retrofit initiatives achieved an average carbon reduction of 45% per home, while delivering a measurable reduction in household energy expenditure, averaging £400 annually.

Together, these outcomes highlight the efficiency improvements and strengthened resilience that can be delivered through a structured, performance-led approach to environmental sustainability. Notably, our office decarbonisation initiative has yielded significant results: a strategic supplier transition reduced our carbon intensity by 74%, resulting in a reduction of Scope 2 emissions by over one-third and delivering projected annual cost savings exceeding £10,000.

Redefining Social Value in the Private Rental Sector

At G2M, social value is a core part of our business model. Affordability goes beyond rent reduction; it reflects our commitment to operational integrity, resident empowerment, and tenancy sustainability, all of which contribute to long-term risk mitigation and value preservation for investors.

By maintaining average rents at just half the national level and representing only 26.8% of resident income, we deliver meaningful social impact through genuine affordability that directly supports financial resilience without compromising yield. This is reflected in our rent collection rate exceeding 99.5% and affordability-related tenancy exits kept to just 6%.

Over the past year, we implemented more responsive and data-driven approaches to resident support – trialling smart monitors to tackle fuel poverty, delivering targeted grant support and energy efficiency guidance, and improving income-maximisation pathways. This approach translates into high resident satisfaction – 91.3% were happy with repairs, and overall satisfaction exceeded 77%, reinforcing both retention and reputational value.

As part of our broader impact, local regeneration efforts are creating ripple effects with 85% of our delivery partners living within five miles of the homes they service, and over half offering upskilling, apprenticeships, or work experience to local people. This approach reflects a fundamental principle: we’re not simply providing housing but embedding social infrastructure throughout the value chain – aligning operational delivery with long-term community value.

Governance Driving Accountability and Investment Confidence

Governance remains a cornerstone of our investment proposition. We strengthened alignment with both Consumer and Economic regulatory standards, integrating best practice from the social housing sector into our operational framework.

By implementing a centralised risk register, monthly executive dashboards, and formal governance committees, we have improved the structure and discipline of our risk management practices. This approach has driven a year-over-year reduction of over 60% in high-risk issues, supported by early detection and proactive mitigation measures.

Our compliance metrics demonstrate a steadfast commitment to governance excellence, reaching 99.8% in EPC, 99.3% in electrical safety, 97.9% in gas safety, and 96.9% in fire safety. In addition, our recent independent audit by Spectra yielded a score of 86.5%, reflecting the consistent application of internal controls, safety protocols, and governance practices that support investor confidence.

Looking ahead, we’re deepening our commitment to responsible governance by benchmarking against global standards, including ISO, BSI, and National Housing Federation codes, while rolling out policy awareness and ESG training across the organisation.

Innovating for Impact: Scaling with Purpose and Precision

The future of private rental housing is being defined by sustainable, long-term affordable homes, alongside technology integration and data-driven transparency. As part of our commitment to innovation and sustainability, we are rolling out smart home technology that offers residents real-time energy data, fostering informed choices and deeper involvement. Our national retrofit programme is being scaled methodically, guided by a structured ECO plan to optimise energy performance and reduce costs across our asset portfolio.

To further improve resident experience, we are launching a dedicated app to streamline communication and support. Embedding ESG expertise remains a priority, with Carbon Literacy training implemented organisation wide. Our 2025/26 roadmap also advances investments in biodiversity and sustainable procurement, cementing our commitment to long-term environmental and social value creation.

Integrating ESG into Our Strategic Outlook

At G2M Group, ESG is not a compliance exercise but a driver of value, resilience, and differentiation.

Our approach delivers:

• Consistent, stable returns supported by rigorous operational discipline
• Assets positioned for emerging regulatory frameworks and market expectations
• Measurable social impact rooted in affordability and community empowerment
• Verified environmental progress with transparent reporting and third-party validation

Through these pillars, we are developing a platform that addresses both market demand and societal need, while addressing broader societal needs, creating sustainable housing solutions grounded in long-term affordability and social impact.

For a comprehensive analysis of our strategic priorities, progress, and future outlook, we invite you to download the full EDF Report: 2024/5 ESG Report